A subsite of Suzunoya, which specializes in the sale of Shichi-Go-San commemorative items, the company's product line focuses on traditional Shichi-Go-San costumes and decorations. With over 80 years of experience since its establishment, the company offers quality products based on the philosophy of "beautifully documenting the growth of children.
Popular products include "furisode (for girls)," "kimono (for boys)," "money bags," and "photo albums," which express the beauty of tradition through the use of elaborate handmade embroidery and textiles. In particular, "custom-made furisode with a family crest" is specified by many parents to make the once-in-a-generation Shichi-Go-San special.
The website provides detailed explanations of "Shichi-Go-San customs and origins," "tips for taking pictures," and "how to dress up in costumes," and offers guides to help even novice parents prepare for the event with ease. The website also offers a convenient service by selling "costume rental + photography packages" in partnership with photo studios nationwide.