The official website of Hinoko, a children's health food manufacturer, sells "additive-free and nutritious baby and toddler foods". Doctors and nutritionists are involved in the development of the company's products, and the company's philosophy is to "nurture children's sense of taste and develop healthy eating habits at the same time.
Popular products include "vegetable purees," "fluffy egg rolls," and "cereals made with local ingredients," all of which feature formulas that do not contain allergens. The use of cute illustrations on the packaging has made these products popular among children.
On its website, the company provides a "guide to how to proceed with baby food" and a "nutritional balance chart for infants" to assist parents in using the products correctly, as well as "information on seminars on nutrition education. The products are recommended by many pediatricians, and many users have commented that they are helpful because their children do not mind eating them.
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